AE stands for
Applied Engineering
Honestly, it never stood for anything. We're a venture studio: we build our own software, acquire small software businesses, and back founders starting new ones.
Products
What we've built.
PayPromptly
Automated accounts receivable for small businesses. Invoice reminders across email, SMS and WhatsApp, with one-click Xero and QuickBooks sync.
paypromptly.com →Statement to Budget
Turns bank statements into budget insights. Upload a CSV, PDF or Excel file and get categorised spending, dashboards and exportable reports.
statementtobudget.com →Bet Pink Slips
A daily price-calling game for car people. See the car, call what it really sold for, settle every night at 21:00.
Free to play. Chips are virtual and cannot be exchanged for cash. Not gambling. 18+.
betpinkslips.com →Verticals
Where we focus.
Four sectors we know well enough to build in, buy into, and back other people on.
- AutomotiveConsumer products for people who are serious about cars — pricing, auctions and the trade.
- Accounting & financeCash flow, receivables and budgeting tools for small businesses and the accountants who serve them.
- Developer toolsSoftware for the people who build software. Internal tooling from our own studio is where most of this starts.
- Content creatorsTools for people who publish for a living, and for the audiences and revenue that come with it.
What we do
Build it, buy it, or back it.
Our own products
Software we design, engineer and run ourselves.
Small software businesses
We buy profitable products and operate them long term.
Founders, early
As a venture studio, we co-found and support new companies.
The name